Our Impact

At Camp Quality we measure ourselves on our ability to positively impact the lives of kids facing cancer and improve their quality of life.

Two kids wearing Camp Quality t-shirts laugh on a hospital ward

Program reach

In 2021, more than 9,100 kids aged up to 15 years dealing with cancer, and over 4,100 families, were registered with us nationally.

We continued to deliver our much-loved Kids’ Camps, Family Camps, Family Retreats and Family Fun Days and Experiences over the 2020-2021 period, wherever and whenever COVID-19 restrictions allowed us to hold them safely.

When we couldn’t do so, the digital services developed in 2020 put us in a strong position to continue to support children and families isolated by both cancer and the threat of COVID-19.

Camp Quality sponsored Child Life Therapists have supported almost 5,300 kids undergoing cancer treatment
Almost 1,700 families impacted by cancer attended almost 200 camps
Almost 9,900 kids attended Family Fun Days and over 17,800 kids enjoyed a Family Experience
Almost 1,200 hospital visits were made by our puppets to paediatric oncology wards across Australia
Almost 516,000 students watched our puppets perform at almost 4,500 school and preschools
Over 550 families had a break from cancer at one of our respite locations
Almost 4,500 kids impacted by cancer attended 112 Kids' Camps across Australia
A map of Australia showing the number of families registered with Camp Quality in each state

Social impact

Camp Quality’s services and programs have had a significant positive social impact on the lives of Australian children facing cancer and those who love them.

Sources:

2020 – Report on the Camp Quality Costing Study: Primary School Cancer Education Program (KPMG)

2021 – Camp Quality Impact Study: Family and Kids’ Camps (KPMG)

The total Social Return on Investment of the Cancer Education Program is 502%. For every dollar spent on the delivery of the program there is an estimated $5 of benefit generated.

Cancer Education Program

Our Cancer Education Program was found to have a Social Return on Investment (SROI) of 502 per cent. This means for every dollar spent on the delivery of the program, there is an estimated $5 of social benefit generated – including reduced bullying and absenteeism.

Reconnecting the family - 96% said the opportunity to spend time as a family and create positive memories was very valuable

Camps Reconnecting Families

A study by KPMG evaluating the impact of Camp Quality Family Camps and Kids’ Camps on kids and families found the experience had a profound effect on participants’ feelings of loneliness and ability to reconnect as a family unit.

There was a 17% reduction in overall feelings of loneliness from before compared to after camps.

Reduction in loneliness

There was a 14 per cent decrease in loneliness among parents, primary caregivers and patients, and a 22 per cent decrease in loneliness for siblings. In further positive news, there was a 15 per cent increase in family connection following the camp experience. An overall 17% reduction in feelings of loneliness.

“The puppet show was a massive confidence boost for my child who is a cancer survivor. The kids in his school became aware of what cancer and the side-effects are. The educational puppet shows even gave him the confidence to show his scars, which up until then he was extremely conscious about.”
Camp Quality parent 
“The impact is powerful. The happiness it brings to the entire family, especially for the children, is priceless. Without these camps, it would have felt so lonely and sad and depressing to have gone through the cancer journey.”
Camp Quality parent

Income and expenditure

Camp Quality’s fundraising income for 2021 was $17.6m. This made 2021 our most successful fundraising year ever, representing 115% growth from the previous year.

Pie chart showing Camp Quality's revenue for 2021.

Fundraising income

Investment in cost effective revenue activities continued to deliver improved return on investment with the cost of total fundraising reducing from 52% in 2020 to 36% in 2021. Our administrative costs remain under 10% of our revenue.

A bar chart showing Camp Quality's expenditure for 2020 and 2021

Expenditure

In 2021, Camp Quality’s organisational expenditure was $14.7m. This figure was up across the organisation on the previous year due to the easing of restrictions which had previously impacted the delivery of our services and programs.

Pie chart showing the breakdown of expenditure on Camp Quality programs in 2021

Program expenditure breakdown

In 2021, our expenditure on programs and services was $7m. This was up 61% from 2020 because of new and expanded services. This growth is expected to continue in 2022.

We rely almost entirely on the generosity of everyday Australians, major donors, corporate partners, and trusts and foundations, to help us provide our programs and services free of charge. We take this opportunity to thank you for making our programs and services possible. You truly do make a difference in the lives of kids facing cancer and their families. We couldn’t do it without you.

 

Our Reports

  • 2021 Annual Report

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  • 2021 Financial Statement

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  • 2021 - Camp Quality Impact Study: Family And Kids' Camps

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  • 2020 – Report On The Camp Quality Costing Study: Primary School Cancer Education Program

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